Cinema chain’s Brummie founder slogan “Oscar Deutsch Entertains Our Nation” will adorn the front of the building

Ellis Williams Architects' proposals to refresh the Odeon Leicester Square

Proposals for a facelift at cinema chain Odeon’s flagship Leicester Square theatre have been approved by Westminster council.

The plans from Ellis Williams Architects include a structural glass first-floor extension to the art deco building’s lobby bar providing an additional 40m2 of space with views out over the square.

The cinema’s canopy will also be replaced, with its successor emblazoned with the illuminated words “Oscar Deutsch Entertains Our Nation”, in a historical to reference to the slogan used by the Odeon chain’s Brummie founder, Oscar Deutsch.

Inside the cinema, a new internal glazed lift would be created in addition to other alterations.

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