星空传媒

I was interested to see that the National Housing Federation has settled on using 鈥渋N鈥� for its new image (鈥淪ocial animal鈥�, 4 April, page 19).

The Hyde Group also chose to use IN to brand our new division, INplace, which is responsible for key-worker, shared-ownership, market rent and outright sale schemes.

Best of luck to the Fed on its new vision. I鈥檓 sure both our organisations can successfully utilise our various plays on the word 鈥渋n鈥�.

INcidentally, I hope we won鈥檛 be seeing housing鈥檚 version of the litigation threatened recently over words similar to Victoria Beckham鈥檚 Spice Girls nickname and Peterborough 鈥淭he Posh鈥� Football Club.