Attempting to make customers recognise the genuine value of a quality security service has long been a problem for UK solutions providers but, as Michael Carre explains, certain factors now in play are helping the penny to drop.
The issue of how the provision of security services should be valued is a debate that has dominated this industry for years. With few barriers to entry, low prices have always dogged the sector, eroding margins, encouraging minimal service, bringing in disreputable operators and discouraging investment. At the same time 鈥 and not surprisingly 鈥 expectations of customers from their suppliers have generally been low.
The downward pressure on prices reflects my own experience. In my eight years in the industry, I鈥檝e noticed a change from a predominance of local supply and local arrangements to a more consolidated position, certainly within national organisations, with a far greater emphasis on price.
In more recent times, modern purchasing techniques have become prevalent, with the use of e-auctions, for example, pitted against traditional security views and the preference of 鈥榚xperts鈥, focusing on cost rather than service. In essence, buying to a price rather than to any kind of standard.
Don鈥檛 get me wrong. I鈥檝e nothing against efficiency, but if cost efficiency is sought over everything else, there is a risk of cutting into the flesh instead of just paring away the fat. That is to everyone鈥檚 detriment. In other words, something鈥檚 got to 鈥榞ive鈥.
The commodity purchase
I鈥檓 sure there鈥檚 a minority of customers of security services who want nothing more than a uniformed officer stood at the entrance to a site or store simply as a deterrent, and therefore don鈥檛 see the need to pay a premium for such an unskilled 鈥 not to say thankless 鈥 task. Under those circumstances the human being, the security officer, is a commodity. The cheaper the client can buy that commodity, the better the situation.
Fortunately, that type of client is now in a minority. A shrinking minority, at that. The security world has moved on and is, slowly but surely, becoming recognised as the purveyor of a wide range of quality services completely appropriate to the modern business environment.
The reasons for this are manifold 鈥 the rise of the giant shopping complexes and the intricate security demands they require, the advent of technology such as CCTV that has driven the need for proficient operators and the changing nature of policing (that has forced businesses to reassess their security requirements) among them. In addition, Government policies aimed at encouraging all agencies involved in the law and order environment to work together have also seen the role of private security reassessed.
The results of these developments are beginning to show through. Security personnel, particularly in the retail environment, are taking on wider remits, including responsibility for Health and Safety, First Aid and customer assistance. Commercial security staff in major cities are increasingly being used by the police service as an integral part of the latter鈥檚 anti-terrorism strategy.
Using available resources
I鈥檝e nothing against efficiency, but if cost efficiency is sought over everything else, there is a risk of cutting into the flesh instead of just paring away the fat. That is to everyone鈥檚 detriment
For our part, Reliance Security Services runs around 30 seminars each year across the UK in which senior police and security executives seek to explain the emergence of the wider police family to a mainly business audience.
Andy Drane 鈥 deputy chief executive of the Security Industry Authority (SIA) 鈥 spoke at our Manchester event in January. He commented: 鈥淭he scale of opportunity to involve the security industry in the wider police family is huge. By the middle of this year, there will be 150,000 licensed security officers in this country, and a further 60,000 with some sort of security qualification. That is a huge resource, and we advocate more and better engagement between the private security industry and the wider policing agenda.鈥
Speaking in Derby earlier this year, Denis O鈥機onnor 鈥 of Her Majesty鈥檚 Constabulary for the West Midlands 鈥 suggested the fast pace of change in today鈥檚 society meant that the police and other agencies, including private security, must work together to address new challenges to law and order. 鈥淪ociety is changing,鈥 said O鈥機onnor. 鈥淭he problems we will all face in five years鈥 time will not be the same as they are today. We have to change to meet those challenges. The police and other agencies must seize the opportunity to effect this change. There is no alternative.鈥
鈥淪ecurity companies like Reliance have so much to offer us,鈥 opined chief superintendent Richard Johnson, who sits on the National Executive Committee of the Police Superintendents鈥 Association of England and Wales and spoke to our seminar delegates in Yorkshire. He went on to list a host of jobs undertaken by his officers, such as accompanying prisoners to hospital, that could be undertaken by security personnel.
At May鈥檚 seminar in Wales, chief superintendent Bob Evans 鈥 a Cardiff police commander 鈥 told the regional audience: 鈥淭he police service cannot solve all the problems relating to crime on its own. We have to be willing to partner with whomever it takes in order to do the job to the best of our ability.鈥
Labour鈥檚 Law and Order Agenda
Underpinning these remarks are the wide-ranging Government reforms being pursued across the entire law and order agenda. From our perspective, regulation of the security industry is already having positive effects.
BSIA chief executive David Dickinson recently forecast that the number of legal, operational security firms could fall to 200 as those businesses unwilling or unable to employ licensed personnel drop out of the market. That is but one of the dynamics that I believe will radically change the view of the market towards our industry.
Prices may rise as demand exceeds supply 鈥 and we have a tough responsibility as an industry to raise our game in response to that. However, as customer expectations of us all begin to increase, that can only be a positive development for true partnership working.
Private security provision has been viewed with cynicism for far too long. Let us hope that the wide-ranging changes being undertaken today 鈥 and the quality improvements they signal 鈥 will help our customers to realise the true value of our services in the future.
Source
SMT
Postscript
Michael Carre is managing director of Reliance Security Services ()
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