The Guinness Trust is on the verge of signing up to the National Housing Federation鈥檚 scheme to rebrand social housing after earlier refusing to join.
Guinness chief executive Simon Dow had expressed concern that the In Business for Neighbourhoods campaign was 鈥渘ot properly policed鈥� and was 鈥渁 club without any rules鈥� (HT 16 January, page 10).

However, following discussions with NHF chair Richard Clark, Dow said: 鈥淚 anticipate we鈥檒l sign in the next couple of weeks.

鈥淭he message has come from Clark and [chief executive] Jim Coulter that they are committed to ensuring this works. I am reassured by what is happening.鈥�

Guinness, which has 26,000 homes, is the last of the country鈥檚 large registered social landlords to sign up to the NHF鈥檚 拢1m project.

So far, 371 registered social landlords have signed up to the campaign, which involves broadening the services they offer and raising their profiles.

Source

Housing Today