Essex Safety Glass has re-branded itself ESG, to reflect an expanding customer base across the UK.

The decision to re-brand follows a successful first three years in operation for the Witham-based glass processor, which maintains a customer base from a broad range of industry sectors and with greatly differing needs.

More than a simple name change, the re-brand emphasises the focus on ESG's commitment to providing total glass solutions throughout the UK, says Operations Director Scott Sinden:

‘Our reasoning behind the re-brand was simple - we process glass for a variety of customers on a national basis and needed a brand to reflect this, whilst not totally detracting from the original company name. We are proud of our roots in mid-Essex, but with an expanding customer portfolio across the country we didn't want to be seen as too parochial.

‘Similarly, our product offering is much more than just safety glass. Investment into the latest technologies, coupled with a team of highly trained glass processors, has increased our capacity and capability, enabling us to provide bespoke solutions over the past couple of years.

‘The applications of ESG's glass products are many and varied, but typically include glass balustrades, partitioning and doors, fire glass, glass furniture (including tabletops, kitchen worktops, and shower screens) through to glass products for bars, clubs, leisure facilities, as well as retail chains and individual outlets.'

Source

Glass Age