BAC Windows Ltd, one of the UK’s most prominent window, door and conservatory installers, has launched a major promotion offering Pilkington Activ™ self-cleaning glass – fitted free of charge on all windows and doors sold during the summer. Advance interest in the promotion is such that the company may consider extending the offer into the autumn.

BAC has experienced particularly rapid growth during the last few years and is now one of the UK’s largest window replacement companies. Primarily based in the South East, the company’s headquarters, showroom and manufacturing plant is in Romford, Essex and BAC has four high street showrooms in Maidenhead, Sidcup, Worcester Park and St Albans. Sales Director Bill Garner anticipates a busy summer season: ‘The idea of glass that continuously cleans itself is attractive to any homeowner, but making this idea a reality – and free of charge – will be irresistible to any customer considering replacing their windows and doors now. For a limited period we are also offering 30% off the total cost of a window and door installation, plus 0% finance, so we are expecting a massive response.’

BAC is also investing heavily in marketing the promotion, with advertising placed in the national press, including the Sunday Times and Evening Standard, as well as regional press and a massive radio campaign. The company, which also concentrates heavily on lead generation through its website, is also featuring the marketing campaign on its site at www.bacwindows.co.uk

Source

Glass Age